The ABA Essential Areas of Learning...

         

 

About the Industry
About the Market
Broker Occupation & Trends
Roles and Goals of Shippers, Carriers & Brokers
Management Control System
Credit Checks
Relationship Triangle
Competing with Large Companies
Technology for Small Brokers to be Competitive       Seoma Niche Market Decision Model
Successful Marketing & Advertising
Successful Cold-Calling Strategies
Selling Yourself to Shippers
Drop-in Selling Tactics
Negotiation Tactics that Work
Receiving & Dispatching
Shipper Documents
Carrier Finding & Relationships
Permits
Fuel Issues
Carrier Forecast
Rate Quote Research for High Yield
Drop Dead & JIT Rates
Blind Shipment Requests
Convenience Requests
Back Solicitation
Load Sheet Confidentiality
  Carrier Documents
Shipment Problem Solving
Business Charter
Load Acquisition
Booking & Tracking
Accounting
Record Keeping
Banking
Cash Flow
Factoring
Credit & Collections
Invoicing Systems
Financial Management
Damage or Loss Claims
Insurance Claim Processing
SOP Model
Six “Weapons of Influence”
Business Conduct & Standards
Business Partners & Competitors
Compliance Elements
Niche Market Reassessment
Financial Plan for Growth
Regulatory Requirements
Broker & Agent Structure Options
Operating Capital Projections
Software Functions & Use
Essential Time Management

 

   About the School                   What You'll Learn                 Immersion Method